Lets talk about conversion optimisation
I want to go through and give you some tips on ways you can optimize your website or your landing pages for better conversions. Because better conversions means you earn more money whilst your travelling
Now if you’re a web design agency or a small business owner the term conversion optimisation should be or should become familiar to you.
For anyone looking to start their own journey as a blogger travelling like myself, you will find these tips very handy.
Over time it’s vital for you to understand the sort of concepts and ways to go about optimizing your site for conversions or simply put the purpose of gaining a desired outcome from your website.
So basically this can be someone filling out a form on your site, someone downloading something from your site or actually purchasing something from your site.
So a conversion can be many different things
I’m going to go through some some tips that you can apply to your website, and by no-means are these the only things that you can actually optimize your site with, their primarily just some of the tips I use and have experience with getting results.
So the first thing I’d highly recommend from experience with my own sites is to be transparent… being open.
Who Are You
I like to have a profile picture there, with a title and a brief description of myself. You don’t act like some expert or guru, actually just be yourself and people will resonate with real people. You have to go this route.
So in some form or fashion you want to show who’s behind the website whether you’re the C.E.O. or you’re the founder or you’re the blogger. You want to show your audience who you are.
Show who you are and tell your story on your site and why that’s important because it will allow people to get a chance to know you. Doing so shows transparency and builds trust.
Second tip for your site to increase conversions is using arrows and pointers.
Pointer And Arrows
Use arrows to point to places where you want people to click through or to take action. So this tip is part of my five-point conversion optimisation strategy.
If I want to convert at a higher rate, I will apply the arrow as that’s been proven and test it. I would split test it with different styles and colours to see which arrow converts the best.
So my third tip I would recommend and one that I have tested many times over is video.
Having a video on your home page or landing page has been tested to show large increases in conversion, as the digital age becomes to grow on people and we would rather watch a video as opposed to reading an article.
Another area video is useful in build trust is to create video testimony’s.
Get a testimonial of one of our customers or partners so when people land on your page they can view the legitimacy of your website, its products and make informed decisions.
So that’s proven Intel. That’s tried and tested as far as being a successful way to increase conversions. Testimony from customers but they need to be authentic testimony’s, and that is the key.
Another example of a properly optimized site for conversions is to provide links to free trials, free product tours or links to view introductory prices.
Free Trials or Product Tours
I know we all love a free trial of something. So split test different style buttons with different colour schemes. I love the free tour option because this allows you to see behind the scenes.
And my last tip is, be careful when writing your call to action buttons.
Call To Action Buttons
You don’t want to have what is called hard sell call to actions. For example you might see a call to action that reads “Get Started”.
This is basically a tough sell meaning, if I was to visit this site and I wasn’t ready to get started that sort of call to action wouldn’t be ideal for me.
But if I saw a button that reads “Click here to see pricing or plans”, that’s more of a soft soft call to action and I don’t really have to commit to anything other than clicking on the button and seeing the pricing plans.
And that’s been known to convert at a higher rate as well. So make your buttons a softer push than a hard sell.
So these are my favourite website conversion hacks that I have tested and received extremely positive results.
In summary, a great converting website will be optimised first for users and second for search engines. Try not to over do your seo strategy or it will deter visitors from your content.
Keep my tips in mind and remember have a profile image and unique description relevant to your target market.
Make sure it speaks to the demographics your targeting.
Secondly use arrows to direct viewer’s eyes across to where you want them to be and clicking through on.
Next, is to utilise video, whether it be a product or service description or testimonies from your previous customers. Video is huge and coverts highly.
After that insert great looking and soft push call to action buttons.
Keep the calls to action aligned with your intended conversion.
I’m sure if you implement these tips into your blog or website, you will see a big jump in conversions that will keep you travelling around the world for many days to come.Read more